AB InBev To Market CBD Drink In Canada As Market Opens Up

Beer, Wine & Spirits

Source: By Jack Queen (Law 360)

A nonalcoholic, CBD-infused drink from brewing giant Anheuser-Busch InBev and pharmaceutical cannabis company Tilray could be hitting shelve in Canada as soon as December, the companies announced.

The Fluent Beverage Co., a joint venture between the two companies, announced plans on Thursday to commercialize the unnamed CBD drink in Canada as soon as regulations allow, which Fluent said would likely be December. The drink will be made by Tilray unit High Park Cannabis and AB InBev subsidiary Labatt Breweries of Canada.

“We have assembled a team with best-in-class expertise from the beverage and cannabis industries and together we are reaching higher for our consumers, with a shared commitment to setting the standard for product quality and responsible marketing,” Fluent CEO and former Labatt executive Jorn Socquet said in a statement. “We look forward to building the future of CBD-infused beverages at Fluent.”